Read More
Client name | Date here
Both physicians and patients increasingly expect tailored information from pharma companies. For healthcare providers in particular, only 50% of HCPs appreciate the current level, quality and frequency of engagement. At the same time, use of digital channels and remote engagement have been accelerated by COVID-19 and 75% of HCPs report a mismatch between their preferred versus the actual mix of engagement channels.
As pharma companies look to tackle the challenge of effective physician and patient engagement, commercial leaders face several critical questions:
This microsite provides a broad overview of our approach to Pharma Commercial Transformation. You can discover a series of webinars and presentations delivered by industry leaders and McKinsey experts that walk through practical steps that commercial leaders can take to transform their future operating model
© 2021 Hypothesis. All rights reserved