Client name | Date here
Both physicians and patients increasingly expect tailored information from pharma companies. For healthcare providers in particular, only 50% of HCPs appreciate the current level, quality and frequency of engagement. At the same time, use of digital channels and remote engagement have been accelerated by COVID-19 and 75% of HCPs report a mismatch between their preferred versus the actual mix of engagement channels.
As pharma companies look to tackle the challenge of effective physician and patient engagement, commercial leaders face several critical questions:
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